Brook McCarthy is an online marketer who specialises in helping yoga and wellbeing small business practitioners to realise their potential.
Brook has worked in public relations, online and print journalism and practised and taught yoga for more than 13 years. She founded her creative communications consultancy, Yoga Reach, to fulfil a need she saw for yoga and wellbeing practitioners to become more business-savvy and to help spread the ‘reach’ of yoga beyond its counter-culture connotations.
Brook became interested in meditation, yoga and natural therapies at Sydney University while studying for a Comparative Religious Studies degree. Several years in public relations, communications and journalism followed graduation. She is passionate about effective communication and excited by the possibilities that technology provides in this quest.
In particular, Brook hopes to empower business owners to embrace intuitive, smart technology and ensure they realise its full potential through either training for themselves and their employees or by engaging an expert. Her business Yoga Reach specialises in online marketing strategy, social media marketing, and email newsletters.